LB Services

Landscaping is judged on the finish, but trust comes from the process. We used LB's own project photos in order, from the old lawn to groundwork, paving and the finished garden, so a visitor sees the work, not just the result. Six real projects sit in the gallery.

An early audit showed the first version of the form only opened an email draft, so enquiries could be lost. We rebuilt it: the form now goes through a spam check and a rate limit, sends the customer a branded confirmation and lands in LB's inbox with a reference number. Choosing a service anywhere on the site fills in the form for you.

People search for "driveways Ipswich", not for a company name. We gave each service a dedicated page with its own questions and answers, marked up so search engines understand the business, the services and the area it covers. The site is verified with Bing and readable by AI search, while AI training bots are blocked.

Most visitors arrive on a phone, often standing in the garden that needs the work. The phone number and quote button sit above the fold, a "Call | Free quote" pill follows you down the page, and with two numbers on the business, "Call" lets you choose which one to ring.